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One thing about good noise is that it travels fast. The ever evolving on-line landscape means that noise travels faster than ever and it’s a two-way street - these days anyone with a computer can build or destroy good noise. As architects of good noise we have to know the most effective on-line channels. Not a week goes past without a new acronym or phenomena - some are useful, many are not. We only use it if it amplifies good noise. Be it SEO, UGC, GUI or good old Blogrolls - it’s our job to stay ahead of the game so you don’t have to. |
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